Are panelists employees or respondents? Social versus economic exchange

Discussions of online survey methods frequently invoke the label 'professional respondents', painting online survey panelists as mostly self-interested and incentive-maximising, and indifferent to researchers' concerns.

Are panelists employees or respondents? Social versus economic exchange

Eric Taylor Online Research Services, Western Wats Center, Inc., United States

INTRODUCTION

Commercial and academic discussions of online survey methods frequently invoke the label “professional...

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