Are marketers really letting go? How would we ever know?

In his regular comment column from Madison Avenue, Joe Mandese reflects on the key speeches from the 2006 conference of the U.S.

Are marketers really letting go? How would we ever know?

Joe Mandese

Normally when it comes to sharing their strategic vision, the world's biggest marketers are somewhat circumspect. And on the rare occasions when they do gather publicly to compare notes and share best practices it may be wise take some of it with a fair dose of scepticism, if not a grain of salt. The US Association of National Advertisers' annual conference last month was just such an occasion. Marketing heavyweight after marketing heavyweight presented keynotes proclaiming a 180-degree turn in the way they approach things, ceding control to...

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