Are Companies Getting Their Money's Worth?

This article addresses the thorny issue of adverting accountability and asks what is being done and what should be done to improve accountability standards.

Are Companies Getting Their Money’s Worth?

Advertising accountability: more, faster, better

Joanne Davis, Joanne Davis Consulting Inc

$494.1 billion is the total worldwide projection for 2001 advertising spending, according to Robert J. Coen, SVP...