Are Chinese brands overtaking foreign brands in market share?

This article explores Chinese consumers’ changing attitude toward foreign brands and their buying intentions.

Recently, I curated a panel discussion with industry experts on the ground to share their answers to the above question from different perspectives. The panelists were: Nariman Elhadidi, Director at BASES NielsenIQ, a consumer intelligence company; Riccardo Cavaglià, E-commerce & Supply Chain Director at Adiacent; Lili Shen, Associate Brand Director at Moët Hennessey Diageo China; and Jacopo Bruni, a hospitality consultant for international hotel groups like Intercontinental.

“Are Chinese brands overtaking foreign brands in market share? Are Chinese consumers becoming more nationalist and switching to homegrown products?”

I opened the panel discussion and passed the mic to the panellist on...

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