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Are brands wasting money on sport sponsorships? A new look at brand personality, brand equity, and official sponsorship effects
Marketers pour millions of dollars into sport sponsorship and need a better understanding of its effects.
By only relying on personal opinions or guesswork, not facts, you risk wasting millions of dollars, losing credibility and impact.
Access unbiased, evidence-based insights that save you time and help you make marketing choices that work.
WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
Strategy Partner, Fetch
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