Archetypal branding system (ABS)

Strong brands are consistent and enduring expressions based on a range of archetypes (that is, unconscious ideas and images of a collective nature).

Archetypal branding system (ABS)

Margaret Mark, Carol S. Pearson & Kent Wertime

Strong brands are consistent and enduring expressions based on deep and timeless archetypes. Archetypes are unconscious ideas and images of a collective nature, which find...

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