Arçelik: Website – www.arcelik.com.tr

Arçelik, a household appliance manufacturer, launched a campaign in Turkey to create a hybrid website that presented the brand in the best way possible.

Campaign details

Brand: ArçelikLead Agency: -99 design studioRegion: EMEA

Strategy

Objective

Our aim was to create a hybrid website that presents the brand in the best way possible while keeping up with the aggressive e-commerce KPIs. The website aimed to keep a clean and minimalist interface and present our products with powerful visual designs, video and meaningful animations at the same time.

Target Audience

We made a "mobile first" design and transformed it into one that adapts to new needs and supports the purchasing process due to the increase in e-commerce volume.

Creative Strategy

While...

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