Aramco: Drones versus desertification

Desertification in Saudi Arabia is a growing concern, and so leading energy company Aramco sought to combat this by using drone technology to plant native trees.

Campaign details

Brand: AramcoAgency: Leo Burnett KSARegion: EMEA



In an effort to combat desertification in Saudi Arabia, one of the largest desert landscapes globally, Aramco set out to pioneer a transformative solution. The plan was not just to create a marketing campaign, but to launch a marketing innovation. The strategic objective was to combat desertification in Saudi Arabia by planting native trees using drone-planting technology. This initiative aligns with Aramco's broader goal of supporting sustainable development and environmental preservation in the Kingdom.

Target Audience

Desertification, the encroachment of deserts due to vegetation loss...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands