Arabian nights and the digital Sheherazade: the power of virtual media in the Arab world

Media, internet and telecommunications are playing a major role in helping Saudis reach out and connect with each other and the rest of the world.

Arabian nights and the digital Sheherazade: the power of virtual media in the Arab world

Tammy JalboukhConsumer Connect Unit – TAWAASUL, TNS Middle East, United Arab Emirates

PROLOGUE

Many, many years ago there lived a Sultan by the name of Shahriyar....

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