Arabian nights and the digital Sheherazade: the power of virtual media in the Arab world

Media, internet and telecommunications are playing a major role in helping Saudis reach out and connect with each other and the rest of the world.

Arabian nights and the digital Sheherazade: the power of virtual media in the Arab world

Tammy JalboukhConsumer Connect Unit – TAWAASUL, TNS Middle East, United Arab Emirates


Many, many years ago there lived a Sultan by the name of Shahriyar. He had a wife whom he loved more than the entire world. After several years of marriage, he discovered (by accident) that she had in fact deceived him terribly and that her conduct was beyond forgiveness. Filled with a sense of deep shame and sorrow, he ordered the grand-vizier to put her to death in accordance with the...

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