Aquafina: Turning plastic pollution into fashion

Bottled water brand Aquafina increased market share and awareness of the importance of recycling among Vietnamese youth by launching bottle recycling stations at Vietnam Fashion Week and turning the recycled bottles into clothes.

Campaign details

Brand: AquafinaAgency: Mindshare VietnamEntrant Region: APAC



Plastic pollution has always been the global environmental issue for decades, in Vietnam, the situation is getting more severe. Every year, the nation generates...

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