Aqua Optima - Crystal clear thinking

This Bronze Award-winning campaign for Aqua Optima water filter cartridges aimed to transform the fortunes of a brand at risk of extinction in a sharply declining market.
Agency: BJL GroupAuthors: Karen Staniland, Ian Mitchell, Thomas Hill, Mark Finnie, Trevor Lorains and Marcus Leigh

Aqua Optima – Crystal clear thinking

SINKING FAST?

Imagine you are a component brand in a small product category – a product category in which...

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