Campaign details
Brand: AptamilBrand owner: DanoneEntrant company: VMLY&R Commerce MENA - United Arab EmiratesIdea creation: VMLY&R Commerce DubaiMarket: Middle East & North AfricaSector: FoodMedia channels: Social media, Online video, Merchandise & free gifts, Content marketing, Point-of-purchase, In-store, Word of mouth, Influencers, KOLs, Livestreaming, Events & experientialBudget: Up to 500kCampaign video
Creative assets
Read the full case study here
Ladder scores were given during judging and reflect the case study contents before any confidential information was redacted....