Campaign details
Brand: AptamilBrand owner: DanoneEntrant company: VMLY&R Commerce MENA - United Arab EmiratesIdea creation: VMLY&R Commerce DubaiMarket: Middle East & North AfricaSector: FoodMedia channels: Social media, Online video, Merchandise & free gifts, Content marketing, Point-of-purchase, In-store, Word of mouth, Influencers, KOLs, Livestreaming, Events & experientialBudget: Up to 500k
Executive summary
Over the past year and a half, immunity became a top priority for everyone as we all navigated the spread of COVID-19. In the days and months immediately following the declaration of the pandemic,...