Campaign details
Brand: Aptamil Brand owner: Danone Entrant company: Mindshare DubaiIdea creation: Mindshare Dubai Market: Middle East & North Africa (general region) Sector: Baby food Media channels: Online display, Online video,Budget: Up to 500k
Executive summary
In a category where marketing dollars dictate share of attention, heart and wallet, it became challenging for market leader Aptamil, to grow sales in a declining category especially when they did not have similar levels of marketing budgets as that of aggressive competitors. Layer that with the changing...