Aptamil: Accelerated ecommerce growth using the science of emotions

Aptamil, an infant milk brand, launched a campaign in MENA to grow e-commerce sales by 50% and attain an ROAS of 2:1.

Campaign details

Brand: Aptamil Brand owner: Danone Entrant company: Mindshare DubaiIdea creation: Mindshare Dubai Market: Middle East & North Africa (general region) Sector: Baby food Media channels: Online display, Online video,Budget: Up to 500k

Executive summary

In a category where marketing dollars dictate share of attention, heart and wallet, it became challenging for market leader Aptamil, to grow sales in a declining category especially when they did not have similar levels of marketing budgets as that of aggressive competitors. Layer that with the changing...

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