Aptamil: Accelerated ecommerce growth using the science of emotions

Aptamil, an infant milk brand, launched a campaign in MENA to grow e-commerce sales by 50% and attain an ROAS of 2:1.

Campaign details

Brand: Aptamil Brand owner: Danone Entrant company: Mindshare DubaiIdea creation: Mindshare Dubai Market: Middle East & North Africa (general region) Sector: Baby food Media channels: Online display, Online video,Budget: Up to 500k

Executive summary...

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