Appreciation scores!

Frans Kok and Bas de Vos

Ster, in close consultation with MarketResponse Nederland BV and 2Gather, set up a study to measure the effect of the Television Context on advertising effects.

Appreciation scores!

Frans KokPublieke Omroep, Netherlands

Bas de VosMarketResponse Nederland BV, Netherlands

SUMMARY

Objective

This study focuses on context and advertising impact. The study was done for the context of television. The purpose was to get a...

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