Application of market research towards proactive customer relationship management

In today’s economy, organizations looking to implement successful CRM (Customer Relationship Management) strategies need to focus on individualistic and personal views of the customer using integrated information systems and contact center implementations that allow the customer and the organization to communicate via any desired communication channel.

application of market research towards proactive customer relationship management

Faisal I. Farooqui Zarca Interactive

Introduction

Ed Koch, the 105th mayor of the city of New York(1978 - 1989), was known to constantly ask New Yorkers 'How am I doing?' ...