Apple's Ping: iTunes Gets Social

This article from Mindshare looks at how the launch of Ping, Apple's social networking addition to its iTunes software, will affect music fans, bands and brands.

Apple's Ping: iTunes Gets Social

Matt Mint & Ciarán Norris

iTUNES 10.0 – MUSIC 2.0?

The launch of Ping, Apple's addition to its new iTunes software, brings social networking functions to its well-established music and entertainment store. This announcement comes on the eve of MySpace's revamp and suggestions that Spotify is planning a US launch; all suggesting that the combination of social and music could be the one of the major battlefronts in the online entertainment space. What does this mean for fans, brands and bands?


In its initial form, Ping in theory allows users to follow...

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