Applebee's: Fancy Like

Casual dining restaurant chain Applebee's tuned in to good vibes and virality to seize consumer attention and revitalise its relevance in the US.

Campaign video: Applebee's – Fancy Like

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Agency: Grey New York / Initiative New York / Barkley Kansas CityAccount Supervisor: Ariana TsapralisACD/Art Director: Jessica BassACD/Writer: Talia RappCD/Writer: Mike LatshawChief Creative Officer: Justine ArmourData Strategist: Kayla JenningsEVP, Account Director: Nadine FalcoExecutive Creative Director: Lance ParrishGlobal Creative Chairman & President, Creative Business: John PatroulisPlanner: Estie WassnerPlanning Director: Lauren FriezoProject Director: Arie AndrewsSenior Account Executive: Mary Jane FischerSenior Art...

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