Applebee's: Fancy Like

Casual dining restaurant chain Applebee's tuned in to good vibes and virality to seize consumer attention and revitalise its relevance in the US.

Campaign video: Applebee's – Fancy Like

Read the full campaign case study


Agency: Grey New York / Initiative New York / Barkley Kansas CityAccount Supervisor: Ariana TsapralisACD/Art Director: Jessica BassACD/Writer: Talia RappCD/Writer:Mike Latshaw...

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