Applebee’s: Fancy like

Casual dining restaurant chain Applebee’s tuned in to good vibes and virality to seize consumer attention and revitalise its relevance in the US.

Campaign video: Applebee’s – Fancy like

Read the full campaign case study

Selected creative: Applebee’s – Fancy like

Credits

Media agency:Initiative New York...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today