Title: The Comeback - Shot On iPhone 13 ProBrand: AppleProduct: iPhoneIdea: TBWA\Media Arts LabCountry: USA
|Duration of Campaign||Location/Region||Gender||Target audience||Socio-economic Level||Budget|
|3 months or less||Asia||Non-specific||Other||Middle||not available|
China is the largest, most competitive smartphone market in the world. Establishing camera superiority is an essential way to drive consideration and preference over rivals.
To differentiate iPhone, Apple launched a ShotOniPhone film in 2018, the first local execution in China under this global platform.
The film launched at Chinese New Year (CNY),...