Campaign details
Title: The Comeback - Shot On iPhone 13 ProBrand: AppleProduct: iPhoneIdea: TBWA\Media Arts LabCountry: USA
Duration of Campaign | Location/Region | Gender | Target audience | Socio-economic Level | Budget |
---|---|---|---|---|---|
3 months or less | Asia | Non-specific | Other | Middle | not available |
Objectives
China is the largest, most competitive smartphone market in the world. Establishing camera superiority is an essential way to drive consideration and preference over rivals.
To differentiate iPhone, Apple launched a ShotOniPhone film in 2018, the first local execution in China under this global platform.
The film launched at Chinese New Year (CNY),...