Apple: The Comeback – Shot On iPhone

Apple, a technology brand, moved its Shot on iPhone campaign to the next stage for Chinese New Year and grew brand and media love in China with a 23-minute film that illustrated the iPhone 13 Pro's superiority as a movie-grade camera.

Campaign video: Apple – The Comeback – Shot On iPhone

Selected creative: Apple – The Comeback – Shot On iPhone

Credits

Creative Agency: TBWA\Media Arts Lab Shanghai Associate Creative Director: Aser Cao / Darren Leong / Ewan Yap / Joey Chung Executive Creative Director: Alfred Wong / Brian Ma Executive Director: Brian O'Rourke Global Chief Creative Director: Brent Anderson Managing Director: Kara Yang President: Katrien De Bauw Senior Art Director:Carrol Shen...

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