Apple: #MAKEITMINI

Apple, a technology company, launched the #makeitmini challenge in the US to advertise the first-ever mini iPhone.

Campaign details

Brand: AppleAgency: TBWA\Media Arts LabCountry: United States

Why is this work relevant for Creative Strategy?

You only get one chance to launch the first-ever mini iPhone. In 2020, we needed to get people excited for not just the new phone,...