Apple Computer, Inc.: Think Different campaign

The decision of Apple Computer, Inc., to make its technology proprietary had constricted the computer manufacturer's product growth in the 1980s and allowed computer-hardware manufacturers such as International Business Machines Corporation (IBM) and Compaq Computer Corporation to blossom by using Microsoft Corporation's operating systems.

Apple Computer, Inc.: Think Different campaign

Kevin Teague

OVERVIEW

The decision of Apple Computer, Inc., to make its technology proprietary had constricted the computer manufacturer's product growth in the 1980s and allowed computer-hardware manufacturers...