Apple Computer, Inc.: The Family Macintosh campaign (1992-1996)

In 1992 Apple Computer, Inc., introduced a family of computers equipped with easy-to-use software and significantly lower price tags than its other machines.

Apple Computer, Inc.: The Family Macintosh campaign

Rebecca Stanfel

Overview

In 1992 Apple Computer, Inc., introduced a family of computers equipped with easy-to-use software and significantly lower price tags than its other machines. Apple hoped this Performa...