Apple Computer, Inc.: Imac campaign

In the late 1990s technology analysts speculated that Apple Computer, Inc.'s fate hinged on its new personal computer the iMac.

Apple Computer, Inc.: Imac campaign

Rebecca Stanfel

OVERVIEW

In the late 1990s technology analysts speculated that Apple Computer, Inc.'s fate hinged on its new personal computer the iMac. Apple's share of the worldwide desktop-computer market...