Apple Computer, Inc.: 1984 campaign (1984)

In early 1984 Apple Computer Inc. introduced its new Macintosh personal computer, a small but powerful system aimed at the high end of the home market.

Apple Computer, Inc.: 1984 campaign

Robert Schnakenberg

Overview

In early 1984 Apple Computer Inc. introduced its new Macintosh personal computer, a small but powerful system aimed at the high end of the home market. At $2,500, the Macintosh was expensive,...