Title: Apple at work: UnderdogsBrand: AppleProduct: AppleIdea: AppleCountry: USA
|Duration of Campaign||Location/Region||Gender||Target audience||Socio-economic Level||Budget|
|3 months or less||USA||Non-specific||Adults (26-55)||Middle||The total media spend was $9.6M, which is a drop in the ocean compared to that of our nearest competitors. (Publicly available data suggests that Microsoft spent $1.5bn on marketing in 2021, with the majority of that spend going to B2B.) Apple does not share production spend publicly.|
Brand Metrics: Drive awareness and engagement
- Drive Awareness of Apple at Work's...