Apple adspend muted as Android grows since iOS 14.5

Rob Clapp

An overview of spend on advertising delivered via iOS and Android devices during Apple's push into data privacy and protection with iOS 14.5.

Data protection & privacy
Data-driven marketing
Using customer data
Mobile planning and buying
Global
Data-driven targeting

Spend on ads delivered via Apple devices has seen muted growth since the company's push into data privacy, while competitor Android has seen ad investment accelerate, according to a WARC Data analysis of AppsFlyer data.

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