Apotek Hjärtat: Hard pill to swallow

Apotek Hjärtat, a pharmacy, launched a campaign in Sweden to generate attention, drive purchase intention and champion real and needed change in the pharmaceutical industry.


We sought to draw attention to sustainability within the pharmaceutical industry. This is important from a societal perspective – driving real improvements – and from a brand perspective: to advance our reputation for responsible business practices and sustainability efforts, drive purchase intention, and improve brand health.


Generate attention and campaign liking…

  • in order to gain recognition for our sustainability efforts and shape consumer attitudes towards the brand;
  • to drive purchase intention;
  • and champion real and needed change in the pharmaceutical industry.

Summary of the work


Hyderabad in India is the world's biggest manufacturing site for medicine. More...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands