APN New Zealand: APN Hour Long Letter

APN New Zealand wanted to use the fifth birthday of its Herald on Sunday edition to increase full-page ad sales.

APN New Zealand: APN Hour Long Letter



Category: Publishing/EntertainmentCountry where program ran: New ZealandDate program started/ended: October 2009

Product Description: The Herald on Sunday has quickly established itself as New Zealand's best Sunday newspaper.

Advertiser/Client Name: APN New ZealandMedia Channels: Direct Mail


Marketplace Challenge:

Media space has become an all-out battlefield. With client budgets slashed and every TV network, radio station and print publication shouting about cut price media placement deals, the Herald on Sunday newspaper needed to remind media agencies that they were an award-winning...

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