Aping natural selection online

Damian Thompson

This article discusses research carried out by MEC in eight different countries around the world to identify the obstacles consumers face when researching or buying products or services online.

Aping natural selection online

Damian Thompson MEC MediaLab EMEA

If you were a monkey, how would you use the internet? Probably much the same way you use it now, in fact. How do we know this? Well, it turns out that, having evolved from monkeys, the way...

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