Aping natural selection online

Damian Thompson

This article discusses research carried out by MEC in eight different countries around the world to identify the obstacles consumers face when researching or buying products or services online.

Aping natural selection online

Damian Thompson MEC MediaLab EMEA

If you were a monkey, how would you use the internet? Probably much the same way you use it now, in fact. How do we know this? Well, it turns out that, having evolved from monkeys, the way we search for information on the web remains close to the way that our simian relatives search for food.

When we’re online, we are constantly making decisions about what to look for, whether to stay on one site looking for more information, or to follow one...

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