Yorkshire Tea: Planning done proper

Yorkshire Tea, a brand of black tea, increased its sales in a sharply declining category by engaging UK consumers with its brand values in a humorous and authentic way.

Campaign details

Brand: Yorkshire Tea Client: Bettys and Taylors of Harrogate Agency: Goodstuff Communications / Lucky Generals


This is a story about how developing a creative strategy is like a lot like making a mug of tea.

Yorkshire Tea make a better brew because they 'Do things proper'. They source only the best leaves, taste a 1000 cups a day and generally go the extra mile wherever a bigger brand might cut corners.

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