Xbox: The fanchise model – a new value exchange

Microsoft, a multinational technology company, increased awareness and sales of the Xbox Design Lab by launching a new e-commerce platform that allowed gamers to buy and sell their own designs.

Campaign details

Brand: Xbox Client: Microsoft Agency: McCann London


Challenged with improving controller sales through our online customization site, the Xbox Design Lab, we initially thought the solution was to find the right way to bang our own dr

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