Warner Music: Training the spotlight on music to treat speech impediments

Music publisher Warner Music teamed up with Apple Music to create Saylists, playlists categorised by problem sounds for children with speech impediments.


This is the story of how Warner Music challenged an agency to help them prove that music has the ability to move, heal, inspire, and be a force for good in an ever-changing world. Our response was Saylists, a first-of-its-kind reimagining of therapeutic repetition through music for the treatment of speech impediments.

Ideas like Saylists are possible thanks to Spotlight, our interdisciplinary creative ideation process, modelled as a classic Skunkworks, Spotlight is an incubator for innovation with no pre-determined outcomes. But this is a paper about creative strategy, so the real question we need to answer is, in a...

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