VISA UK: A Christmas Card to Remember – Making a Commodity Matter

Visa, a financial services company, launched a Christmas film in the UK that connected emotionally with consumers by encouraging them to visit their local high street retailers.

Campaign details

Brand: VisaClient: VisaAgency: Saatchi & Saatchi

Summary

How do you take one of the world's most global, corporate and ubiquitous brands, and make it feel local, meaningful and personal?

This is the story of what happened when the biggest financial network in the world threw the weight of its UK marketing efforts behind something worth fighting for; future-proofing an established brand against the growing threat of irrelevance, by making itself truly unmissable.

Visa's 2018 debut Christmas campaign won British hearts on behalf of the country's humble high street merchants; making them the stars...

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