Campaign details
Brand: VisaClient: VisaAgency: AMV BBDO
Executive Summary
The World Cup needs no introduction.
The seminal sporting fixture; an occasion unmatched in stature, audience or revenue. When the world's best footballing talent comes together to pit their talents against one another. When the world's finest teams and proudest footballing nations compete for the ultimate glory.
A golden opportunity for marketers.
But if you're a hard-to-explain payment network brand, how do you show up at the ultimate sporting occasion without everyone turning off?
If people don't think about your products normally, how do you make...