Virgin Atlantic: We wore a wire for Richard

Virgin Atlantic, an airline brand, increased sales globally by encouraging customers and staff to wear a wire while on board, which tracked consumers' reactions to the experience and allowed Virgin to transform its services based on the results.

Campaign details

Brand: Virgin AtlanticClient: Virgin AtlanticAgency: AMV BBDO

Summary Page

We wore a wire for Richard. How physiological product testing brought joy back to Virgin Atlantic.

Virgin Atlantic.

Everyone thinks they know it.

Richard Branson, 'red-hot' cabin crew, full-on make-up, that bar in Upper.

But that was 2009.

What was Virgin in 2018?

How was it relevant for an experience hungry generation?

This is a tale of understanding and translating what makes Virgin, Virgin.

Pitting Virgin against its competitors.

Strategists flying for 110 hours, wired up.

Plotting physiological reactions to competitive airlines.

Behind Virgin's...

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