Undoing difficult: Ten years of helping families Change4Life

Change4Life, a public health programme, helped tackle childhood obesity in the UK as a result of the humorous and non-judgemental way it framed the health conversation.

Campaign details

Brand: Change4LifeClient: Public Health EnglandAgency: M&C Saatchi

Exec summary

This paper describes working on the same problem for over a decade.

A particularly tricky problem at that. Involving kids, what they eat, how they live,...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today