Undoing difficult: Ten years of helping families Change4Life

Change4Life, a public health programme, helped tackle childhood obesity in the UK as a result of the humorous and non-judgemental way it framed the health conversation.

Campaign details

Brand: Change4Life Client: Public Health England Agency: M&C Saatchi

Exec summary

This paper describes working on the same problem for over a decade.

A particularly tricky problem at that. Involving kids, what they eat, how they live, how many of them might grow up to be obese and how they and their parents can be persuaded to avoid this.