Agency: TBWA\London | Author: Emily James |
Transport for London – Safer travel at night
Emily James
An estimated one third of all stranger rapes in London in 2002 started with the victim willingly climbing into the back of her attacker's car after a night out. All the driver needed to say to lure his victim was a single word – “Minicab?”
A LEADING EXAMPLE OF CRIME PREVENTION
October 2002 saw the launch of a through-the-line campaign to promote safer travel at night among young women in London. The campaign objective was to stop women from taking illegal minicabs...