Tourism Ireland Great Britain: A lesson from the Derry Girls

Marketing body Tourism Ireland improved visitor numbers from the UK through sponsorship idents for the final series of popular TV comedy Derry Girls.


For this assignment, we want to tell you a story about tourism in Derry. A small city that overcame tall odds through a perfect partnership. Battling bigger budgets, lusher landscapes and sunnier climes with a bit of sharp thinking. And a lot of personality.

We'll tell you how a tourism campaign sold not just a location, but a moment in time. And proved that, when you do your homework correctly, the media really can be the message. Helping a mighty campaign from a tiny island to inspire a big rise in visits. When we're done, you'll see why we...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands