The Truth Project, IICSA: The Absence of Humbug

The Truth Project, a project linked to the independent inquiry into child sexual abuse (CSA) in the UK, launched a campaign to challenge the stigma associated with CSA, resulting in over 13,000 survivors expressing interest.

Campaign details

Brand: Ad CouncilClient: Ad CouncilAgency: MullenLowe London

Executive summary

This paper shows how our work for The Truth Project raised awareness of, and enforced the importance of talking about child sexual abuse, as well as making Child Sexual Abuse (CSA) survivors aware of the chance to share their experiences. To speak unquestioned without the fear of judgement. In short, to be heard, some for the first time.

Our story is unusual because it describes the type of insight gathering and deployment that agencies typically reserve for commercial communication applied in socially critical and...

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