The Senet Group: When the fun stop, stop

The Senet Group, an independent, industry-funded body set up to promote responsible gambling standards, increased awareness of the slogan "When the fun stops, stop" to help gamblers put deeper consideration into their behaviour.

Campaign details

Brand: The Senet GroupClient: The Senet GroupAgency: The Corner

Summary

How do you talk to people who don't want to hear from you? At precisely the moment when they least want your message? In a way that will satisfy several CEOs of rival businesses, MPs and a cynical public? When your problem is complex, but you've got just 20% of a poster to work with? In a way that can work for years?

This is the story of the UK's first ever industry-wide responsible gambling campaign.

A campaign John Humphrys on Radio 4...

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