The People's Seat: Putting the world's people back at the heart of the United Nations

The United Nations, the intergovernmental organisation tasked with maintaining international peace and security, re-engaged with the world's people, reaching over 1.3 billion people with a campaign about The People's Seat, a seat at the UN representing the world's people.

Campaign details

Brand: United NationsClient: United NationsAgency: Grey London / WPP

Summary

The United Nations broke protocol to re-engage with the World's people and have their voice heard when and where it mattered most, on one of the biggest threat's facing humanity: Climate Change.

  • In these times of political complexity, the UN is the world's most powerful organisation to make change happen. But people didn't believe this. They felt locked out and disengaged. For an organisation created to serve the people, this was a problem.
  • To reengage with the World's people, the UN adopted a...

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