Campaign details
Brand: United NationsClient: United NationsAgency: Grey London / WPP
Summary
The United Nations broke protocol to re-engage with the World's people and have their voice heard when and where it mattered most, on one of the biggest threat's facing humanity: Climate Change.
- In these times of political complexity, the UN is the world's most powerful organisation to make change happen. But people didn't believe this. They felt locked out and disengaged. For an organisation created to serve the people, this was a problem.
- To reengage with the World's people, the UN adopted a...