Campaign details
Brand: The United Nation's Secretary GeneralAgency: Purpose
Getting sci-fi advice instead of just science
Imagine a world where heads of state recommend injecting bleach into the body as the best way to stop a global pandemic...
Imagine a world where cell towers were blamed for the rise of a global pandemic...
Imagine having to simultaneously fight a global public health catastrophe and a new foe in COVID-19 misinformation...
Imagination, sadly, isn't required. To arrest the spread of COVID-19, heads of state, newscasters, and influencers recommended profoundly unscientific advice when the world needed pure science.
In...