Campaign details
Brand: Department for EducationClient: Department for EducationAgency: M&C Saatchi
Executive Summary
We see on average 8 houses before putting an offer down, visit 3 different towns before deciding where to live and test drive an average of 5 cars before buying.
When it comes to the big decisions that affect our lives and futures, choice is an irrefutable right.
But when deciding what to do in life, society dictated there was really only one single path to being successful. The academic, University path.
This is a story about liberating the choices young people...