The Co Operative Bank: The only way is ethics

Banking brand The Co-operative Bank grew revenue and search traffic in the UK via a multichannel campaign that focused on the climate crisis.

The only way is Ethics: How The Co-operative Bank proved that doing good is good for business


As pint-sized philosopher Kermit the Frog once said, it's not easy being green.

While the advertising industry's love affair with "purpose" is well documented, it's not always easy to convince businesses that doing the right thing will lead to the right results.

All too often, growth and good are treated as conflicting imperatives. Even businesses which prioritise sustainability can treat it as something quite separate to the business of, well, business.

Sustainability becomes the job of the PR or Corporate Comms team,...

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