Campaign details
Brand: SunLifeClient: SunLifeAgency: Mother
Summary:
When you think financial services for the over 50s, you'd be forgiven for not getting terribly excited.
You'd definitely be forgiven for not assuming 'Ooo! So I'll be seeing beautiful ladies sunbathing, zero gravity snack consumption and badass kung-fu stunts?'
And if we were to say, "Over 50s research" to you, you would absolutely be forgiven for not imagining yourself laughing so hard you nearly wet yourself, having an outer body experience or clinging on for dear life to the back of a motor bike.
In early 2016,...