Skittles: How we earned pride of place on supermarket shelves

Skittles, a brand of fruit-flavoured sweets, launched a campaign associated with London Pride to increase retail distribution and engage young people in the UK, which led to an ROMI of 142% within a year.

Campaign details

Brand: SkittlesClient: Mars WrigleyAgency: adam&eveDDB London

Executive Summary

How do you get more Millennials to impulse buy your sweets? The obvious answer is not to create a unique sales driving occasion, develop a product that...