Senet Group: How planning got millions of people to approach gambling more responsibly

This case study shows how gambleaware.co.uk, an Irish non-profit company, encouraged people to approach gambling more responsibly with a humorous campaign.

Senet Group: How Planning got millions of people to approach gambling more responsibly

Ollie Gilmore

Campaign details

Client: Senet Group Agency: The Corner Brand: Senet Group

Summary: How Planning got millions of people to approach gambling more responsibly

The easiest way to measure Planning's influence might appear to be by counting the number of people affected - breadth of change equalling level of clout. But true influence is also a question of intervening when the bond to current behaviour is

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