Schmackos: Sales go wacko for Schmackos

Schmackos, an Australian dog treat brand, recreated its signature Claymation style ad with digital animation featuring brand characters Roger the Dog and Dorothy to revitalise the brand.


This is a story about how advertising actually works. It's a full-throated howl at the moon in defence of an era of advertising that's passed us by; an ode to an era when brand characters, jingles, and repeatable gags reigned supreme. It's a manual for how to use, infuse, and abuse every last bit of value in a distinctive asset.

It's a story of how the right combination of ad spend, disciplined use of distinctive assets, and an endlessly repeatable story structure is how advertising actually works. It's a story about how constantly refreshing the memories of consumers &...

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